Joe Pine and James Gilmore: Authenticity: What Consumers Really Want
Latest book from Pine and Gilmore and excellent perspective on taking experiences to the next level.
Malcolm Gladwell: Blink: The Power of Thinking Without Thinking
Gladwell artfully describes cases of "thin slices" of behavior or "adaptive unconscious" where people act on instinct for better or worse. Important in understanding consumer behavior.
Steve Yastrow: Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
More on customer experiences.
Jonathan Salem Baskin: Branding Only Works on Cattle
This is a fantastic book on why tangible behavior of a company is much more important than much of the money spent on image advertising. Both insightful and entertaining.
David A. Aaker: Building Strong Brands
This is a classic from one the real experts on the subject. Fantastic models you can apply to any business.
Jim Collins: Built to Last: Successful Habits of Visionary Companies
Research based on companies that have been in business for a long time - and why. Excellent lessons for companies at any stage.
Martin Lindstrom: Buyology: Truth and Lies About Why We Buy
Fantastic new book that covers neuromarketing. Logic doesn't always prevail in purchasing decisions and brands are even more powerful than we thought.
Paco Underhill: Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Follow up to Why We Buy, this book explores specifics of buying behavior in malls. Critical reading for retailers.
Faith Popcorn: Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
Fantastic book about marketing to women. Great insights.
Jim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
Now a classic. Lots of research to back up rules on how to help your company win.
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
This book explains a metaphor elicitation technique that draws the real motivations from consumers. Fascinating examples.
Alex Simonson: Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Wonderful book on the power of design in driving brand success. Great examples and case studies.
James Gilmore and Joe Pine: Markets of One: Creating Customer-Unique Value through Mass Customization
Treating every customer as their own segment is the goal and it's not impossible. This book tells us how to do it.
William J. McEwen: Married to the Brand: Why Consumers Bond with Some Brands for Life
Great examples of how companies bond with their customers, especially via experiences.
Jan Carlzon: Moments of Truth
20 years old and just as important today.
Danny Meyer: Setting the Table: The Transforming Power of Hospitality in Business
Captivating book about the restaurant industry in New York city, but it's lessons transfer to any business and any marketer: serve the customer.
Kevin Lane Keller: Strategic Brand Management (3rd Edition)
This is a text book used in business schools (including my class) but I originally bought the book for a brand strategy project at work. Great concepts, models, charts, approaches. This will stimulate your thinking about branding.
Michael E. Gerber: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
This is a must-read for those involved with small businesses. Excellent, thought-provoking lessons.
B. Joseph Pine and James Gilmore: The Experience Economy: Work Is Theater & Every Business a Stage
Creating experiences for customers is what we should be trying to do and this book helps us do it.
Richard Florida: The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life
Enlightning book on what fuels economic success in today's growing cities. Important to both marketing and innovation.
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Required reading for those who want to understand how anything new becomes adopted and then spreads like wildfire. Great research and writing.
Thomas L. Friedman: The World Is Flat 3.0: A Brief History of the Twenty-first Century
Helpful to marketers because understanding how transportation, communication and the web revolutionized commerce helps us imagine what might be next.
Seth Godin: Tribes: We Need You to Lead Us
Very easy read of short stories of people who lead interest groups. Very inspirational and will make you feel you can really pursue your dreams. Start here.
Paco Underhill: Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
An amazing book by an amazing guy. Paco Underhill has observed so many shoppers that he knows how they behave. A must-read for anyone in retail or who sells through retailers.
Kim and Mauborgne: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
This is a book about how to stop swimming in the "red ocean" (head-to-head competition) and create "blue oceans" of opportunity with innovations that address end users' true priorities and needs.
Eric Von Hippel: Democratizing Innovation
Von Hippel focuses on lead-user innovation. Watching and listening to consumers or power-users in other industries can teach us a lot.
G. Colarelli O'Connor: Grabbing Lightning: Building a Capability for Breakthrough Innovation
Excellent insights on innovation processes.
Thomas D. Kuczmarski: Managing New Products: Using the MAP System to Accelerate Growth (Third Edition)
Kuczmarski is a master of new product development and marketing. This book has very practical guidelines to help.
Henry Chesbrough: Open Business Models: How to Thrive in the New Innovation Landscape
The follow up to Open Innovation, describing creative approaches to bringing products and services to market.
Henry William Chesbrough: Open Innovation: The New Imperative for Creating And Profiting from Technology
The classic work describing how collaboration can maximize efficiency and effectiveness. Brilliant.
Gene Slowinski: Reinventing Corporate Growth
Terrific book on how to manage strategic alliances in the innovation process. Very straightforward, applicable tools.
Clayton M. Christensen: Seeing What's Next: Using Theories of Innovation to Predict Industry Change
Sequel to Innovator's Dilemma and Innovator's Solution. Uses a combination of models and examples (especially telecom) to explain how we might predict market movements.
Mehrdad Baghai: The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise
Great book by some McKinsey folks about how companies should have a balance of businesses on 3 horizons: core, spin-offs from core and totally new opportunities.
Vogel, Cagan and Boatwright: The Design of Things to Come: How Ordinary People Create Extraordinary Products
Fantastic examples of how to understand customer needs and create innovations to deliver new benefits.
Clayton M. Christensen: The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
Classic book describing priciples of disruptive innovation.
Clayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
Great book that incorporates the concepts of disruptive innovation from previous book, The Innovator's Dilemma.
Thomas Kelley: The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
This is a compelling read about different personality types that help make innovation work. Excellent and insightful.
Dorothy Leonard-Barton: When Sparks Fly: Harnessing the Power of Group Creativity
A book that inspired Tom Kelley of Ideo.
Deborah Ancona: X-teams: How to Build Teams That Lead, Innovate and Succeed
This book by an MIT professor explains excellently how special project teams can be an effective way to innovate and implement new initiatives in companies.
Dennis W. Bakke: Joy at Work: A Revolutionary Approach To Fun on the Job
More about organizational behavior than marketing, but great story of how a CEO broke the mold and empowered a huge workforce to become better workers and better people.
Tim Sanders: Love Is the Killer App: How to Win Business and Influence Friends
Simple: love everyone - the people you work with, buy from, sell to - everyone. This is a great book.
Richard E. Boyatzis: Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion
Not about marketing per se, but if we can apply these traits to ourselves and to our marketing, we'll be more successful and energized. Touches on concepts of emotional intelligence as well.
Phil Jackson: Sacred Hoops: Spiritual Lessons of a Hardwood Warrior
Classic book about the Chicago Bulls with lessons about life, management and certainly applicable to marketing. Very zen. One of my all-time favorites.
Matthew Kelly: The Dream Manager
Kelly tells the story of a company that becomes devoted to helping employees attain their dreams outside of the office. Then you are challenged to create a program like it for your company.
Max Lucado: Cure for the Common Life: Living in Your Sweet Spot
Very practical, thought-provoking exercises that will help you bring out the best in yourself.
Stephen R. Covey: First Things First
Take care of the big stuff and don't sweat the small stuff. Lots of great advice on prioritizing your life.
Wayne W. Dyer: Inspiration: Your Ultimate Calling
A tremendous book that takes over where The Power of Intention leaves off. If this book does not inpire you, nothing will.
Marcus Buckingham: Now, Discover Your Strengths
Not about marketing, but good marketers should read this book to understand themselves. Includes a code to access an on-line test that reveals your "top 5" strengths.
Stephen R. Covey: Principle-Centered Leadership
Any of Covey's books, including the 7 Habits books can be very helpful in personal and business life.
Julia Cameron: The Artist's Way
If you have a creative side, this book will help you find it and provide exercises and a discipline to help you make progress towards unlocking your talents.
Wayne W. Dyer: The Power of Intention
This book could be a significant force in your life. We all have the power to make great things happen in our life and this book will help. It's helped me.
Deepak Chopra: The Spontaneous Fulfillment of Desire: Harnessing the Infinite Power of Coincidence
This is one of the best books I've ever read. It takes some faith to have confidence that what we envision we can make happen...but it's true. Try it.
Stephen Post: Why Good Things Happen to Good People: How to Live a Longer, Healthier, Happier Life by the Simple Act of Giving
Fascinating research on why doing good will do you good. Good things happen to good companies, too.