A good or satisfactory condition of existence; a state characterized by health, happiness, and prosperity.
There's much talk about living a balanced lifestyle. Particularly after the economic downturn and discussions on healthcare, there's a chance the talk could turn into reality for more people in the coming years.
An interesting book was released today on this very subject. The folks at Gallup completed a study of more than 150 countries to determine 5 key areas that contribute to our overall sense of wellbeing. The book, Well Being, is written by Tom Rath, who authored one of my favorites, StrengthsFinder.
What sounds intriguing is that along with the book, the reader will get a code to go to the Well Being website and take a test to measure wellbeing and be able to track progress in each area.
Of course, as individuals, the better we feel, the better we'll perform...at work, home and play. But I like to turn these concepts around to consider customers. It's often instructive to think about self-improvement approaches from a marketing standpoint. In other words, what are the factors that contribute to our customers' well being? How can we measure those, track them and improve them? How can we - as product or service providers - improve the wellbeing of our clients?
In fact, I wonder if we could apply Gallup's 5 areas to stimulate ideas on how to improve our client service?
1. Financial: This is an obvious one. When we succeed in helping our customers, they should benefit financially, either through revenue generation, cost reduction, cost avoidance or all of the above. The value we offer should always be translated into potential financial impact.
2. Career: Not discussed often, but the truth is, you want your client or customer to be a hero because they worked with you and you want them to be more successfully because of it. Your priority shouldn't be furthering your own career, but your clients' careers.
3. Social: How does the work you do for a client impact your client's interactions within their company or the value chain of suppliers or their customers? Is there anything you can do to improve their standing?
4. Community: Does the work you do improve your customers' reputation in their community? Whether you're selling to consumers or business customers, the goal is the same. We want them to be perceived in a positive light because of what we've done for them. What are we doing to enhance their personal or corporate brand?
5. Physical: This is easier to consider for consumers. A product or service can improve an individual's health. But, what if we're in the B2B world? Maybe there's a concept of company health - beyond financial - where the goods or services we provide help improve this health?
Just some food for thought. I'm all for thinking about ourselves and making improvements. I plan to buy this new book and discover the areas where I need work. But we should also be thinking about customers and making improvements. Because when they have health, happiness and prosperity...guess what? So do we. In most cases, theirs comes first. Then ours.